The world of video broadcasting is set for considerable disruption in the coming period . We anticipate a surge in interactive content, with services exploring mixed reality applications. Subscription formats are likely to transform , potentially incorporating combined approaches that combine ad-

The landscape of video services is poised for significant evolution in the coming years. We anticipate a surge in interactive experiences, with viewers demanding more than just passive viewing . Personalized recommendations will become even more important as companies strive to attract subscriber